Business Intelligence-What is Business Intelligence Meaning-Definition-Frequently Asked Questions-Examples of Business Intelligence

Business Intelligence – Definition / Meaning with Examples

Businesses want to make quick, well-informed operational and executive decisions, no matter what platform, application, or infrastructure they use. Modular, scalable BI solution follows industry standards, easily implemented across an organization to provide services. BI extracts insights from data to aid a company’s strategic and tactical decision-making. Read on to discover everything there is to know about business intelligence and to become a subject matter expert on it.

Business intelligence can affect business decisions that are strategic, tactical, and operational. Business intelligence lets you make decisions based on facts from the past instead of guessing or going with your gut. BI tools analyze data and create reports, dashboards, and charts for in-depth business intelligence.

Business Intelligence Definition

BI extracts insights from data to aid a company’s strategic and tactical decision-making. BI tools get data sets and analyze them to give users deep business intelligence. The reports, summaries, dashboards, graphs, charts, and maps show the analytical results When people say “business intelligence,” they usually mean a wide range of solutions that are based on data and make it easy and quick to get information about the current state of an organization.

Business intelligence software is software that analyses business data and shows it to users in reports, dashboards, charts, and graphs that are easy to understand (BI). Business intelligence (BI) solutions give users access to data from the past and the present, from both internal and external sources, and in both semi-structured and unstructured formats (like social media). The success of the company can be figured out by analyzing this data.

Examples of Business Intelligence

The hotel owner uses BI analytical software to put together information about occupancy rates and room rates. It helps to know how much money comes in from each room. In order to assess each hotel’s position in other markets, it also requests information on market share and customer surveys. The management can offer better deals on rooms by keeping an eye on these patterns every day, month, and year.

The business intelligence (BI) applications of a bank can be used by the managers of its many branches. It helps the management put customers in order of how much money they bring in. BI technologies mean that IT workers no longer have to start from scratch when making analytical reports for their departments. The people who work for the department also have access to a more reliable source of data.

What is the Purpose of Business Intelligence?

Both businesses and non-profits have goals and things they want to do. The team gets the right information, looks at it, and then decides what to do next to reach the goals they’ve set. In terms of technology, raw data is taken from different business systems. After being processed, data is saved in many places, such as data warehouses, the cloud, applications, and files. Then, users can get to the data and start analyzing it to learn more about operational questions.

BI tools use ETL to collect data from structured and unstructured sources. The newly updated and reassembled data is then collected in one location for easy access and evaluation by various programs. Data mining, which is also called “data discovery,” is the systematic search through large amounts of data for relationships or oddities that show the state of an organization that were not known before.

BI systems often use different kinds of data modeling and analytics, like exploratory, descriptive, statistical, and predictive, to dig deeper into data, find trends, and make recommendations that can be put into action. When businesses can see both current and historical data in the context of business activity, they can move from insights to actions more quickly. Using business information, you can cut down on inefficiencies, deal with market changes, fix problems in the supply chain, and handle customer complaints in a strategic and immediate way.

Benefits of Business Intelligence

Business intelligence is used by companies for many different reasons. As a result, many firms use it for a variety of purposes, including marketing, hiring, and adhering to laws. There is no reasonable part of an organization that wouldn’t benefit from better data, so BI is a key value. Businesses that use BI can get many benefits, such as faster and more accurate reporting and analysis, better data quality, higher levels of employee satisfaction, lower costs and higher revenues, and the ability to make better business decisions.

If you are in charge of the schedules for several beverage factories and you see that sales in one area are going up a lot from month to month, you can quickly approve more shifts to make sure your factories can keep up with the demand. In the same manner, production can immediately reduce if a cooler-than-normal summer begins to impact sales. This change in production is just one way that business intelligence (BI) can use to make more money and save money.

Customer Satisfaction Levels Went up

How long your business stays in business will depend on how happy your customers are with your services. If a customer has a good experience with your business, they are more likely to come back. Business intelligence lets you find your most loyal customers and learn more about them. With this information, it’s easy to come up with ways to sell more to your current customers. You can also personalize your messages to make shopping and getting help easier for them.

More Money Coming in

When trying to make more money, a business can’t do without access to important business data. It gives you the information you need to make your business more profitable and grow its reach. BI can improve marketing strategies and increase sales by providing insights on customer behavior. Using information about how a company works, it may be possible to find ways to cut costs.

For example, you might decide to stop offering a service or line of products if they are not selling well. Also, a lot of stores are now lowering the prices of their goods. Your company’s bottom line will get better because of this change in costs. With BI, you can get to all of your company’s data in real-time from a single central location. Saving time by finding information quickly makes your company more efficient and productive. So, the most money can make. You can spread out your holdings even more by reinvesting extra cash in gold, stocks, and cryptocurrency, among other things.

Changes to Marketing and Advertising

Customers who are reliable and always buy a lot are more valuable than customers who only buy a lot. Using business intelligence tools, you can rate them based on things like how often they buy things, when they last bought something, and how much they usually spend. Then, you can make a detailed profile of your best customers and use that to focus your marketing efforts on getting more people like them to buy from you.

With the help of business intelligence software, your sales and marketing team can make more accurate estimates by taking into account things like product promotions, seasonal demand, cause-and-effect variables, and slow-moving products. BI software tracks marketing success and identifies effective strategies for the target audience. So, you can look at your marketing budget and put your money where it will bring in the most money.

The most Effective Way to Decide what to do

Directly making business information more efficient and clear leads to making more strategic decisions. It helps improve your company’s financial and operational efficiency by putting all of its data in one place. For example, an advanced sales CRM can help close the information gap between employees and managers by sharing data on things like team performance, customer preferences, sales cycles, key customers, market trends, and revenue. CRM generates reports with valuable data for informed decision-making by the company’s leadership.

Frequently Asked Questions

What is Business Intelligence all about?

Build business intelligence by utilizing descriptive and diagnostic analytics to provide your company with insights into its past, present, and the root causes of any issues. BI systems need access to data storage to be able to do the different types of analyses that are now possible.

How can Business Intelligence help with Big Data?

Big Data Analytics is changing Business Intelligence. Businesses can use big data analytics to find hidden patterns and correlations in a sea of unstructured data by collecting, processing, cleaning, and analysing huge datasets.

What does a Company do with Business Intelligence?

Business intelligence (BI) is a key part of strategic planning for organizations. Using it involves performing tasks such as comparing performance to company goals, conducting quantitative analysis, reporting and sharing data, and gaining insights into customers.


If more people have access to the right information at the right time and in the right place, businesses will be able to create more value. IDC says that this year, more than $31.3 billion will spend on cognitive systems around the world. Data mining may lead to useful and unexpected results from the things you do every day. Read on to discover everything there is to know about business intelligence and to become a subject matter expert on it. To expand your understanding of money management, read beyond what is apparent.